Content strategy


Content Strategy refers to the planning, development, and management of content, written or in other media. It is a critical element of your marketing approach because carefully crafted and engaging content can help to create trust between a person and your brand.


Content sits with your inbound marketing efforts – but specifically affects three other key channels – Social, Search and Outbound. Socially, you need something to add to the conversation to show you have a voice. Great content also features in your search activity, to propel you up the search rankings via carefully researched and associated keywords. And finally your content will be invaluable in your outbound marketing, providing an offer for your calls to action and to drive your response rates.


The three key components of any content strategy:

  • Business goals
  • Target audience
  • Audience needs

The production of an effective content strategy will mean you’ll have a happier audience because they can find what they need whilst having a better experience with your brand. You’ll also have a happier marketing team that is more efficient and will help the business to meet its goals.

At Clockwise, we will consider:

  • Learning about your business from the people in the business
  • Researching information sources, themes, topics, media
  • Corporate tone and style
  • Producing targeted content to segmented audiences
  • Researching and planning SEO key phrases
  • Production of an editorial calendar
  • Promotion of content
  • Lead nurturing
  • Measuring and testing

It may seem impossible to you, that an outsider, or group of outsiders, could possibly understand your business as well as you do and well enough even, to be able to produce relevant and accurate content? But it is entirely possible, with the right people – who take the right approach. People who are naturally curious about your business – and who are determined to understand it to the level you do.