Whether your business is small or large – there is a demand for you to be socially connected. Social Media Management is imperative to the positive perception of your brand, and to provide your business with a voice. Depending on your business objectives, you may have one of three approaches to social media:
You may realise that you need a presence on Social Media, but you are not expecting it to a) be a key channel of communication or b) bring you a return on investment
You may aspire to be a ‘social company’ and want to provide relevant and engaging content in the hope that it convinces people to choose you over competitors. You aim to grow your followings month by month and drive traffic to your website.
You may want to utilise Social Media to engage in real time communication with your stakeholders and deliver them content that will provide an incentive to use your products or services. This content will be regular, and consistently inspiring and compelling in your attempt to connect with individuals – and you have high aspirations for growing your followings month on month and converting visitors to your website.
Whatever your opinion of Social Media and its place in your marketing plan, Clockwise can tailor a package that’s right for you.
We will consider:
The relevance and usefulness of content to your audience
Your blog posts/news items
How we can grow your followings and levels of engagement
Resources for content and links
Crafting a Social Media Plan in line with your digital strategy and objectives
Producing a Social Media Schedule
Implementing your schedule activity
Reviewing and reporting on your Social Media against objectives