The process of strategic planning should be set and embedded into your organisation’s operational practice – from the overarching Corporate strategy, to the individual departmental strategies. It’s important that strategic planning becomes a mindset, that working to and measuring against set objectives is a norm. Your strategies will vary in focussed content and level of financial objectives, but they should all follow a similar framework.
At Clockwise we follow PR Smith’s SOSTAC marketing planning model in all our strategy work: It is an acronym for six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control.
Our strategic planning includes:
Clockwise can work with you to produce your marketing strategy, or simply focus on a specific strategic area of your marketing. Then we can move entire projects and campaigns forward and implement the activity in your plans and schedule.