April 2020

Life after lockdown – Will how we work, shop and play ever be the same again?

Who’d have thought this time last year that the image of a perfectly innocent handshake would send some people recoiling…

As a marketer I have lost count of the number of businesses who feel that ceasing marketing activity in times…

From the German ‘zeit’ (time) and ‘geist’ (spirit), zeitgeist is a term coined in the mid 19th century to mean…

While LinkedIn is, arguably, the best platform for niche-specific B2B video content, YouTube, still going strong after almost two decades,…

Imagine if you could see into the minds of customers. Wouldn’t that make it so much easier to sell your…