Simon Ellis

As a marketer I have lost count of the number of businesses who feel that ceasing marketing activity in times…

From the German ‘zeit’ (time) and ‘geist’ (spirit), zeitgeist is a term coined in the mid 19th century to mean…

While LinkedIn is, arguably, the best platform for niche-specific B2B video content, YouTube, still going strong after almost two decades,…

Imagine if you could see into the minds of customers. Wouldn’t that make it so much easier to sell your…

Well after years of talking about it, worrying about it’s effect on productivity, collaboration and work-life balance, for most people…

In case you’ve always wondered what ‘going viral’ really means, the current real-life demonstration should help. Imagine your brand message…

Umbrella branding – drawing a group of services together under the umbrella of a brand – can increase client outreach…

Websites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%…

Websites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%…

In a world dominated by social media, the ability to produce marketing that reacts (or appears to react) with lightning…

A search query is the exact string of words an internet user types into a search engine. It’s not quite…

Marketing, as the old man once said, is all about knowing your customer. Know who they are, know what they…

As good as the Internet is, with its keywords, infographics and whizzy, state-of-the-art search engines, there’s something about the physical…

Originating from the French word nicher, meaning ‘to make a nest,’ a niche may be small but its ad-herents, like…

In a few short years, mobile marketing has has risen from nowhere to everywhere. Why? Because everybody’s got a phone…

One abiding truth in business is that customers can always go elsewhere… and often do… sometimes just for the sake…

If you want your website to feature prominently in searches for the sort of goods or services you provide, you…

Hands up everyone who doesn’t like humour. As I thought. So why don’t you use it then?! Humour doesn’t just…

A picture is worth a thousand words. It’s one of the oldest of all advertising adages and guess what, there’s…

Forget B2C and B2B, the only way to market your business is H2H. That’s human to human, in case you…

Strange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,…

Strange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,…

So what if you could get your customers to love your brand or services so much that they preach its…

Originally meaning ‘relationship by marriage’, affinity is defined as a sympathetic and mutually beneficial relationship based on shared characteristics.