Clockwise News, Marketing 20 Oct 2020 Grow Your People. Grow Your BusinessThe term CRM is often used when referring to the software used to track the actions of your customers, but… Simon Ellis
Clockwise News, Creative, Marketing 13 Oct 2020 Is Your Marketing Making Way for the Next Generation?This year, Generation Z (currently aged 13-24 years) makes up 40% of global consumers with a spending power of over… Simon Ellis
Clockwise News, Marketing 15 Apr 2020 Are you just firefighting right now, could you be planning instead?As a marketer I have lost count of the number of businesses who feel that ceasing marketing activity in times… Simon Ellis
Clockwise News, Marketing 15 Apr 2020 Z is for ZeitgeistFrom the German ‘zeit’ (time) and ‘geist’ (spirit), zeitgeist is a term coined in the mid 19th century to mean… Simon Ellis
Clockwise News, Marketing 08 Apr 2020 Y is for YouTubeWhile LinkedIn is, arguably, the best platform for niche-specific B2B video content, YouTube, still going strong after almost two decades,… Simon Ellis
Clockwise News, Marketing 01 Apr 2020 X is for X-ray MarketingImagine if you could see into the minds of customers. Wouldn’t that make it so much easier to sell your… Simon Ellis
Clockwise News, Marketing 26 Mar 2020 W is for Working from homeWell after years of talking about it, worrying about it’s effect on productivity, collaboration and work-life balance, for most people… Simon Ellis
Clockwise News, Marketing 18 Mar 2020 V is for ViralIn case you’ve always wondered what ‘going viral’ really means, the current real-life demonstration should help. Imagine your brand message… Simon Ellis
Clockwise News, Marketing 11 Mar 2020 U is for UmbrellaUmbrella branding – drawing a group of services together under the umbrella of a brand – can increase client outreach… Simon Ellis
Clockwise News, Marketing 04 Mar 2020 T is for Trade showWebsites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%… Simon Ellis
Clockwise News, Marketing 26 Feb 2020 S is for SEOWebsites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%… Simon Ellis
Clockwise News, Marketing 19 Feb 2020 R is for Real-TimeIn a world dominated by social media, the ability to produce marketing that reacts (or appears to react) with lightning… Simon Ellis
Clockwise News, Marketing 12 Feb 2020 Q is for QueryA search query is the exact string of words an internet user types into a search engine. It’s not quite… Simon Ellis
Clockwise News, Marketing 05 Feb 2020 P is for PersonalisationMarketing, as the old man once said, is all about knowing your customer. Know who they are, know what they… Simon Ellis
Clockwise News, Marketing 29 Jan 2020 O is for OfflineAs good as the Internet is, with its keywords, infographics and whizzy, state-of-the-art search engines, there’s something about the physical… Simon Ellis
Clockwise News, Marketing 22 Jan 2020 N is for NicheOriginating from the French word nicher, meaning ‘to make a nest,’ a niche may be small but its ad-herents, like… Simon Ellis
Clockwise News, Marketing 15 Jan 2020 M is for MobileIn a few short years, mobile marketing has has risen from nowhere to everywhere. Why? Because everybody’s got a phone… Simon Ellis
Clockwise News, Marketing 07 Jan 2020 L is for LoyaltyOne abiding truth in business is that customers can always go elsewhere… and often do… sometimes just for the sake… Simon Ellis
Clockwise News, Marketing 17 Dec 2019 K is for KeywordIf you want your website to feature prominently in searches for the sort of goods or services you provide, you… Simon Ellis
Clockwise News, Marketing 11 Dec 2019 J is for JokesHands up everyone who doesn’t like humour. As I thought. So why don’t you use it then?! Humour doesn’t just… Simon Ellis
Clockwise News, Marketing 04 Dec 2019 I is for InfographicA picture is worth a thousand words. It’s one of the oldest of all advertising adages and guess what, there’s… Simon Ellis
Clockwise News, Marketing 27 Nov 2019 H is for H2HForget B2C and B2B, the only way to market your business is H2H. That’s human to human, in case you… Simon Ellis
Clockwise News, Marketing 19 Nov 2019 G is for GuerrillaStrange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,… Simon Ellis
Clockwise News, Marketing 13 Nov 2019 F is for Full-serviceStrange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,… Simon Ellis
Clockwise News, Marketing 06 Nov 2019 E is for Evangelism MarketingSo what if you could get your customers to love your brand or services so much that they preach its… Simon Ellis
Clockwise News, Direct, Marketing, Targeted 30 Oct 2019 D is for DirectDirect marketing dates back to the 19th century, when companies started sending out catalogues to prospective customers. Simon Ellis
Clockwise News, Content, Marketing 23 Oct 2019 C is for ContentLovely word ‘content’. It means happy, satisfied. Who wouldn’t want a piece of that? However, for many businesses the pressure… Simon Ellis
Clockwise News, Creative, Marketing 16 Oct 2019 B is for BrandFrom an Old English word for fire, branding was first used to mark out criminals. Hmm. To be ‘branded’ still… Simon Ellis
Clockwise News, Marketing 02 Oct 2019 A is for AffinityOriginally meaning ‘relationship by marriage’, affinity is defined as a sympathetic and mutually beneficial relationship based on shared characteristics. Simon Ellis
Clockwise News 28 Sep 2019 Celebrating Ask a Stupid Question Day 28th September5th of September 2019- National be late for something day. It is a national day to be late for something,… Simon Ellis