What does a day in the life a designer look like? We sat down with one of our Designers, Gemma, to get the scoop. Giving a great insight into how a designer thinks, works and creates. Showing the importance of design within marketing projects and communication skills with co-workers.
What made you want to be a designer?
I’ve always had a creative streak, I’m often known as the arty one in my circle of friends. Whilst growing up, I guess I’ve always had a creative outlook, whether it be with make-up, baking, or arts and crafts in secondary school. Although I was very much into fine art through the later stages of eduction, becoming a designer seemed like the best way for me to exercise my creativity on a daily basis. I love the challenge, working with the various software programs and continually learning.
What was your first job?
I started out doing a handful of internships and freelance work as a way of gaining experience. This gave me first-hand exposure of working in the real world as well as harnessing the skills, knowledge, and theoretical practice I’d learnt at university. I was keen to gain agency experience by working across a whole range of projects across different industries.
When given a brief for a new design project, what actions do you take first?
I usually read the brief a second time to see whether I’ve missed any of the finer details the first time round. Researching for me is key. I like to see how similar projects have been approached and what solutions are out there. Pinterest and Design Week are a great visual tool for giving you an abundance of inspiration to get your designs up and running.
How do you work with collaborators like copywriters, developers, and project managers?
Here at Clockwise we all have great teamwork skills and I feel like I am a good team player. Communication is so important and I always make sure the project manager and I are on the same page, constantly updating each other throughout the project.
Describe your creative process. What are the major steps?
It is important not to dive straight in and start designing, I like to have a really good understanding of the task before any work is started. Sitting down and speaking to the client or project manager to gain a clear understanding of what is needed is a must. Research for inspiration usually follows so then I can picture how the design will look. Once started the work, I will show the client/project manager how it’s looking to make sure I’m on the right path.
How do you incorporate feedback into your designs?
I always want to make my work to the best standard I can as well as incorporating what the client wants. When feedback is given from the client, it may not be a suitable solution or even possible. I find the best thing to do is to talk through with the client the best design options and come to an agreement.
What have you struggled with within a project and how did you overcome it?
Every designer is different and struggles with different things. Personally, for me? The hardest part is picking the right look and feel of the homepage, brand or internal communications. Sometimes it’s best to jot a few ideas down onto a notepad and start eliminating until you come up with THE ONE. Sometimes it’s a matter of talking to your client, taking their ideas and doing right by them. It all depends from project to project, but like writing, the hardest part usually comes with the first paragraph. Once I get past that initial hurdle, it tends to be smooth sailing from there.
Why is it important to keep up with the latest trends?
Design trends move fast and everyone is always looking for the latest and most stylish trend. Looking out of fashion and out of date in the design world is a big “no-no”, I find the best way to stay ahead of he game is to follow design blogs and constantly check up on a handful of design websites such as Design Week.
What’s your best quality/skill and how does that help with your work?
I fall in love with details. I know being a perfectionist comes with its flaws, but I feel it gives me the ability to work to high standards. Our clients trust our creative and artistic abilities in order to help them reach their goals; we have a direct impact on their success. It’s a responsibility I take seriously everyday.