Even with the Easter break in between, we are still bustling from the excitement of the two day marketing extravaganza that was the B2B Marketing Expo, at London ExCel.
Now in its 10th year the expo was heaving with high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing. And the Clockwise stand didn’t disappoint!
Our strategy this year was to go with simple messaging that focused on the end-to-end service that Clockwise offers, accompanied by a bold and eye-catching design. Our ‘grass is greener theme’ intentionally targeted those who were perhaps contemplating changing their current agency – boldly implying that Clockwise would be a better choice. The message was reinforced visually with a backboard of neat green grass – overlaid with four light-boxes – each featuring an element of our service offering. We were pleased to see several passers by stopping to take photos of the stand for ideas for their own exhibition ventures.
This year saw over 10,000 visitors to the show, making it imperative that in our planning prior to the show we knew how we were going to handle leads and enquiries. Despite every conversation having the potential to be valuable – we wanted to focus on engagements with a specific audience – those who were genuinely interested in using our services.
Our service brochure was handed out in a controlled and accommodating manner – rather than thrust into the hands of all passers by, and this year we said goodbye to the scanner, to instead focus on building ‘know, like and trust’ through helpful conversations.
We were pleased to come away with several business enquiries to follow up and have already received a brief and a meeting request in the days following the show!