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Jan 23, 2018

The Five BIGGEST Digital Media Trends of 2018

 

This past year we have seen the digital world become even more dominant within our lives. Marketeers have had to mould or even reinvent their campaigns to keep up with the latest digital media trends. So if you haven’t already, we’d recommend featuring as many of the below as possible, in this year’s marketing strategy…

 

Visualised Content

  • Recent studies show customers retain 65% of information from visual content and only 10% from what they hear (Hubspot, 2017)
  • People follow instructions three times better when they’re paired with illustrations (Hubspot, 2017)
  • 74% of marketeers this past year have used visual content in their online campaigns (Hubspot, 2017)

Our Top Tip

Work with highly talented visual artists to create captivating imagery.

 

Tightened Security

  • In 2018 social media platforms are planning to increase security and privacy regulations
  • This comes from a study that showed 89% of British internet users are concerned about their online privacy (Econsultancy, 2017)
  • In line with forthcoming GDPR requirements, you must be transparent with your customers in terms of why you ask for their details and how you will use them

Our Top Tip

Collect data for reasons that genuinely benefit your customers and they will be more inclined to share.

 

Chatbots

  • Customers want quick answers and its becoming more difficult for brands to answer the concerns across several platforms quickly
  • Chatbots, a form of Artificial Intelligence (AI), are becoming much more popular
  • 27% of consumers couldn’t tell if their last customer service interaction was a human or a chatbot (Forbes, 2017)
  • Experts have predicted that by 2020, 85% of customer service interactions will be powered by chatbots (Forbes, 2017)

Our Top Tip

Consider a simple chatbot on your website, to help your visitors get a quicker answer to their queries.

 

WeChat

  • WeChat is the biggest app you’ve never heard of
  • It has over 900 million monthly users, mainly in China
  • This app covers everything from messaging to sending money to playing games to booking a karaoke session. It does just about everything

Our Top Tip

WeChat is Chinese based but currently trying to break into the UK and US markets, so keep your eyes peeled!

 

Mobile Video Consumption

  • This year mobile video consumption is expected to grow by 25% (SocialMediaToday, 2017)
  • Video consumption on laptops and desktops is supposed to decline for the first time ever, meaning mobile consumption is on a steady increase
  • Search engines will know if your website isn’t optimised for mobile and will downgrade you in the search results

Our Top Tip

Make sure your website and marketing strategy is mobile friendly.

 

FOR MORE ADVICE ON MARKETING STRATEGY AND PLANNING – CONTACT CLOCKWISE ON 01737 221 221