Your brand is the centre point of your marketing operations. And it is so much more than your logo, name and strapline. Your brand should both encompass and portray your corporate vision, mission and values. Setting your brand strategy is essentially planning how you want to be perceived in the marketplace and how you will stand out from the rest. Your brand strategy should be directly connected to consumer needs and competitive environments. This is because your brand will represent the entire experience your prospects and customers have with your company, product or service.
Your brand building and marketing activity should aim to communicate your brand messages and values – and this will create your corporate image, which then needs to be carefully managed. There are a few phases to go through when producing your brand strategy:
1. Get your brand strategy aligned with your business objectives
2. Develop your brand, vision, mission and values
3. Identify and develop the tools you will need to communicate your brand, such as your logo, tagline and website
4. Consider how you will strengthen your newly developed or updated brand and manage it through all business operations.
Clockwise can help you to create, develop and build on your brand success. Some of our brand services are: