Clockwise News, Marketing 22 Feb 2021 4 Ways B2B Marketing Can Help Get Sales Back On Track Post-COVIDTo succeed with social media, your business needs to be producing compelling, high-value content that engages its followers. Johanna Andersson
Clockwise News, Marketing, Word of The Week 07 Dec 2020 Word of the week: HedonicI stumbled upon the word Hedonic this week while trying to read a scientific paper on drug abuse (well, you’ve… Tim Glynne-Jones
Clockwise News, Marketing 02 Dec 2020 CSR Marketing for Company GrowthCorporate Social Responsibility, like many aspects of marketing, started life merely as a buzzword, a useful tool to enhance and… Nick Meese
Clockwise News, Marketing 10 Nov 2020 Internal Comms – Are Your Staff on Board?For a team to work successfully, everyone has to be dedicated to pulling in the right direction. And nowhere could… Nick Meese
Clockwise News, Marketing, Word of The Week 05 Nov 2020 Word of the week: RandomTo choose this week’s word I took any old book from my bookshelf, stuck in a pin and it landed… Tim Glynne-Jones
Clockwise News, Marketing 03 Nov 2020 Social Media Management – Are You Equipped?To succeed with social media, your business needs to be producing compelling, high-value content that engages its followers. Nick Meese
Clockwise News, Marketing, Word of The Week 29 Oct 2020 Word of the week: ThatThis week I really am taking up your valuable bandwidth with a few comments on that unassuming little pronoun/adverb/determiner/conjunction that… Tim Glynne-Jones
Clockwise News, Marketing 27 Oct 2020 Engaging Your AudienceThe term CRM is often used when referring to the software used to track the actions of your customers, but… Nick Meese
Clockwise News, Marketing, Word of The Week 22 Oct 2020 Word of the week: ClichéCliché is an interesting word and here’s why. Just about everyone knows that clichés are bad and should be avoided… Tim Glynne-Jones
Clockwise News, Marketing 20 Oct 2020 Grow Your People. Grow Your BusinessThe term CRM is often used when referring to the software used to track the actions of your customers, but… Simon Ellis
Clockwise News, Marketing, Word of The Week 15 Oct 2020 Word of the week: TrillionTrillion is not a word you often hear bandied about. Not even Brian Cox uses it, preferring the more scientific… Tim Glynne-Jones
Clockwise News, Creative, Marketing 13 Oct 2020 Is Your Marketing Making Way for the Next Generation?This year, Generation Z (currently aged 13-24 years) makes up 40% of global consumers with a spending power of over… Simon Ellis
Clockwise News, Marketing 24 Jun 2020 Could rebranding during a global pandemic be a good idea?As the “human face” of your business and how you communicate to your customers, your brand is a true reflection… Nick Meese
Clockwise News, Marketing 08 Jun 2020 Outsource your marketing or hire in-house?Here’s our completely unbiased assessment of the chief considerations Nick Meese
Clockwise News, Marketing 28 Apr 2020 Emerging from lockdownLife after lockdown – Will how we work, shop and play ever be the same again? Nick Meese
Clockwise News, Marketing 21 Apr 2020 The business landscape is changing… COVID-19 is making sure of that!Who’d have thought this time last year that the image of a perfectly innocent handshake would send some people recoiling… Nick Meese
Clockwise News, Marketing 15 Apr 2020 Are you just firefighting right now, could you be planning instead?As a marketer I have lost count of the number of businesses who feel that ceasing marketing activity in times… Simon Ellis
Clockwise News, Marketing 15 Apr 2020 Z is for ZeitgeistFrom the German ‘zeit’ (time) and ‘geist’ (spirit), zeitgeist is a term coined in the mid 19th century to mean… Simon Ellis
Clockwise News, Marketing 08 Apr 2020 Y is for YouTubeWhile LinkedIn is, arguably, the best platform for niche-specific B2B video content, YouTube, still going strong after almost two decades,… Simon Ellis
Clockwise News, Marketing 01 Apr 2020 X is for X-ray MarketingImagine if you could see into the minds of customers. Wouldn’t that make it so much easier to sell your… Simon Ellis
Clockwise News, Marketing 26 Mar 2020 W is for Working from homeWell after years of talking about it, worrying about it’s effect on productivity, collaboration and work-life balance, for most people… Simon Ellis
Clockwise News, Marketing 18 Mar 2020 V is for ViralIn case you’ve always wondered what ‘going viral’ really means, the current real-life demonstration should help. Imagine your brand message… Simon Ellis
Clockwise News, Marketing 11 Mar 2020 U is for UmbrellaUmbrella branding – drawing a group of services together under the umbrella of a brand – can increase client outreach… Simon Ellis
Clockwise News, Marketing 04 Mar 2020 T is for Trade showWebsites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%… Simon Ellis
Clockwise News, Marketing 26 Feb 2020 S is for SEOWebsites and SEO go together like peaches and cream. And that’s the problem. In far too many cases (probably 99.9%… Simon Ellis
Clockwise News, Marketing 19 Feb 2020 R is for Real-TimeIn a world dominated by social media, the ability to produce marketing that reacts (or appears to react) with lightning… Simon Ellis
Clockwise News, Marketing 12 Feb 2020 Q is for QueryA search query is the exact string of words an internet user types into a search engine. It’s not quite… Simon Ellis
Clockwise News, Marketing 05 Feb 2020 P is for PersonalisationMarketing, as the old man once said, is all about knowing your customer. Know who they are, know what they… Simon Ellis
Clockwise News, Marketing 29 Jan 2020 O is for OfflineAs good as the Internet is, with its keywords, infographics and whizzy, state-of-the-art search engines, there’s something about the physical… Simon Ellis
Clockwise News, Marketing 22 Jan 2020 N is for NicheOriginating from the French word nicher, meaning ‘to make a nest,’ a niche may be small but its ad-herents, like… Simon Ellis