What is SEO, really?

What is SEO, really?

I am firmly of the opinion that SEO is vital for any business with a website. I argue this frequently but I am not always met on the same level when I say it. Similarly, this happens when I say SEO is an ongoing thing that can’t just be stopped and started whenever we...
Going viral: Is it just luck?

Going viral: Is it just luck?

Today, going viral seems to be the one key measurement of digital success. As marketers, we find our clients’ goals tend to be along the lines of “Make us an internet sensation!” Our answer? It’s not quite that simple! So how do the influencers do it? Is...
Reporting: Your key to success

Reporting: Your key to success

In the dynamic world of marketing, staying ahead requires not just implementing strategies but also consistently analysing and optimising them. Monthly reporting serves as a compass to navigate the ever-changing landscape as it provides valuable insights into each...