Clockwise Marketing, an award-winning agency established in 1995, and its sister agency, 4Change Marketing, are proud to announce their joint certification as B Corporations. This milestone marks a significant step in their commitment to social and environmental responsibility, underscoring a journey of introspection and continuous improvement.
AN EVOLVING JOURNEY
Embarking on the B Corp certification process has been a profound experience for both agencies. “We’ve learned so much about ourselves and our operations through this journey,” said Simon Ellis, Founder and Managing Director of Clockwise Marketing. “The framework challenged us to critically assess our business model, leading to meaningful improvements that align with our values.”
Initially, 4Change Marketing—a specialist sustainability marketing agency dedicated exclusively to social and environmental impact organisations—began the certification process two years ago. However, as the process unfolded, it became clear that the operations and missions of both agencies are intrinsically linked. On the advice of B Lab, they decided to certify as a group, reflecting their unified approach to making a positive impact.
Acknowledging the Imperfect, Embracing the Valuable
The agencies recognise the ongoing discussions and controversies surrounding the B Corp movement. “We understand that the B Corp framework isn’t perfect,” Johanna Andersson, Co-Founder of 4Change Marketing stated. “But it’s a framework—a starting point that helps organisations think deeply about their impact. It’s not about perfection; it’s about progress and taking responsibility.”
Championing Ethical Marketing
Clockwise Marketing and 4Change Marketing are committed to transforming the marketing industry for the better. Their joint ethos is built on principles of honest and transparent communication, prioritising value-driven campaigns over deceptive practices.
“We are firm in our stance against greenwashing and any form of misleading marketing,” Simon explained. “Ethical marketing means telling the truth, respecting the intelligence of audiences, and staying accountable to both clients and the communities we serve. This is embedded in how we operate—from paying suppliers on time to giving back to our local communities.”
The agencies also ensure their work benefits more than just their clients. Through initiatives like pro bono projects, supporting community organisations, and measuring their environmental impact, they exemplify their dedication to making a difference.
Beyond a Marketing Tool
As marketing agencies, Clockwise Marketing and 4Change Marketing are aware that certifications can be leveraged for promotional purposes. However, they emphasise that their pursuit of B Corp status goes far deeper. “While certification can attract attention, the true value lies in the self-assessment and accountability it demands,” Johanna explained. “It has structured us to genuinely evaluate and enhance our operations, ensuring we’re not just saying we make a difference—but actually doing it.”
Building on a Legacy of Positive Change
Since 1995, Clockwise Marketing has been helping brands across the UK and internationally to change and grow through well-planned, well-executed strategies. Their creative flair, combined with firm adherence to good planning, efficient delivery, and accurate reporting, has driven measurable success for their clients.
4Change Marketing complements this legacy by focusing exclusively on sustainability marketing. The agency collaborates with social and environmental impact organisations, amplifying their stories and delivering effective sustainability driven campaigns.
A Unified Commitment to Impact
“Our decision to certify together reflects our shared mission,” Simon said. “We’re committed to empowering organisations to grow responsibly, communicate effectively, and make a lasting impact. The B Corp certification is a testament to that commitment.”
About Clockwise Marketing
Clockwise Marketing is an award-winning agency offering a comprehensive suite of marketing services designed to help businesses evolve and succeed. With nearly three decades of experience, the agency delivers exceptional results through meticulously planned and expertly executed strategies.
About 4Change Marketing
4Change Marketing is a specialist sustainability marketing agency dedicated to partnering with social and environmental impact organisations. The agency focuses on developing strategic marketing solutions and implementing impactful campaigns that amplify purpose-driven messages, engage target audiences, and drive meaningful change.
