At Clockwise, we pride ourselves on positive and productive working relationships with our clients. As with any partnership, it works both ways and both parties need to be on-board with optimising its productivity – for that well-oiled marketing machine.
Well we believe that Content needs some P’s to represent its power for your brand and its potential to maximise ROI for your investments! More and more prominence is being placed on content as a marketing tactic and it is not surprising that the most successful B2B marketers report spending 40% of their budget on content marketing as of 2018. (Content Marketing Institute).
Your agency should be:
- Showing their understanding of your strategy and objectives and translating this into a plan.
- Chasing what they need from you – to help you keep to your deadlines and milestones.
- Asking questions when your input is required. A good agency will not want to bother you with reams of questions, but will need answers to the more important queries to ensure the effectiveness of the campaign.
- Researching, researching, researching. There is no limit to the potential research an agency can do for your business – with the exception of your budget. In most cases, the higher the price you are paying, the more thorough you can expect the research stage to be.
- Using an efficient project management system for communicating and file sharing, scheduling appropriate meetings and being generally transparent with project planning.
- Working as an extension to your in-house marketing resource.
- Turning your revenue expectations into projected campaign ROI.
- Reporting on every campaign to feed the next round of planning.
- Creating a dashboard for your lead generation and conversions to help tie up marketing with sales.
- Adding value to your business and marketing operations!
As a client, ideally you will be:
- Clearly defining objectives, or work with the Agency to give them the bigger picture – so that they are able to help you establish these in line with the overarching business strategy. This is so important, as it sets the bar for all marketing activity that follows.
- Sharing financial information and revenue targets – ensuring that marketing objectives are SMART – Specific, Measurable, Realistic, Attainable and Timely.
- Supplying a detailed brief for every project. Most agencies will have a form for you to complete that confirms what they need to know in order to produce the results.
- Setting your expectations for updates, reporting, and input levels.
- Sharing your industry knowledge. Get across as much information as you can, and send them links and documents that you are most influenced by. Any time you can save them on research, will be money in your pocket.
- Treating your agency as an extension of your existing marketing resource and work with them as a team.
- Informing the agency of all other agencies you are working with and what they are producing. This will really help your Marketing Agency to keep your brand and messaging consistent – or at least to advise you if they think it needs to be more so!
- Keeping to a set approval process which has been agreed with your agency. That way, you will save time toing and froing with several sets of amends.
- Remembering that design is subjective and that your agency has most likely worked hard to ensure the design meets the brief. Too many cooks will most definitely spoil the broth!
- Trusting in your agency – if they are deserving of it! Use open, honest and constant communication to ensure a strong and effective working relationship and to gain a two-way appreciation.
Clockwise have devised their product and service offering in line with some core values that guides their approach to doing business with you: Curiosity, Collaboration, Dedication, Reliability, Transparency.