A communications strategy is designed to help you and your business to communicate your brand effectively and meet core business objectives. Where a marketing strategy will focus on the marketplace and how to position your brand using various channels and content, a communications strategy will focus on your messages to your range of stakeholders and creating and maintaining the corporate image you want.
Many people like to get straight to the planning – as it is plans that drive the delivery of campaigns and projects. However, creating a strategic overview should not be seen as an unnecessary burden.
Communication strategies can:
Clockwise can help you to create and develop your communications with: