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Strategy

Digital strategy

 

A digital strategy sits alongside an organisation’s communications strategy and looks specifically at how the organisation can build its online presence. This includes having an effective website, utilising social media, running online campaigns, and identifying what resources you should have online and for web marketing.

 

A comprehensive digital strategy will include:

  • OVP (online value proposition)
  • Your website as a key communication tool
  • SEO and visibility
  • Inbound and Content Marketing
  • Social Media Marketing
  • Lead generation and CRM

It is really important that your marketing plans effectively integrate your on and offline marketing and that your brand presence is consistent through both areas.

 

Clockwise can help with your digital marketing strategy, or any part of it independently – or as part of a holistic approach, in line with your offline activities.