Strange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative, half-baked service? Well, sometimes, but that’s another matter.
The fact is there are many services that fall under the umbrella of marketing – strategy, planning, copywriting, design, development, SEO, production, analytics etc – and you can find specialist agencies for each of them. Or you can use a full-service agency, which does all of them.
So what’s the benefit of using a full-service agency rather than a suite of specialists? Well, apart from the convenience of having one point of contact for all your marketing questions, a full-service agency will give you a more cohesive relationship between strategy, creative and implementation, so everything comes together more smoothly and effectively. Furthermore, full-service agencies are increasingly working in partnership with freelancers when some specialist skill or insight is required, thus giving their clients the best of both worlds.