As a marketer I have lost count of the number of businesses who feel that ceasing marketing activity in times of adversity is a good option due to reallocation of budget or freezing outgoings until the economic climate becomes more stable.
However it’s more important than ever to address your current marketing strategy.
Of course it’s important to adapt your strategy in line with changes in the business landscape, but the worst thing you can do is ignore it or put it on the shelf until the situation improves. Now is the time to plan for a new marketing purpose and put everything in order ready to get the business back on its feet.
Following a tailored strategic marketing plan will navigate you through the business equivalent of tumbleweed city. We all know that building trust and changing people’s minds and behaviours can take time, but the wins are worth it, and as some marketing activities won’t see real results until they’ve been consistently applied for at least three months, it’s crucial you keep up your marketing output during the quiet periods.
So if you’re thinking of shelving your marketing, consider that all you may really be doing is hitting the reset button, which could lead you to spending more money and time trying to build things up again when the situation improves.
If you don’t have a marketing strategy or plan in place, then now is the perfect time to start working on one to lead you out of the tough times. Quiet periods in your business give you a great opportunity to plan diversification strategies, work on new offerings, or come up with new ideas to put your products or services in front of your target audience and hit the ground running when the world re-opens for business.
Get in touch with us now for a chat about how we can help to guide your business through this period of uncertainty. We are happy to help with strategy, planning or just bouncing new ideas around.