A picture is worth a thousand words. It’s one of the oldest of all advertising adages and guess what, there’s a grain of truth in it.
In an age when the human attention span is supposedly reducing to that of a goldfish – hey, pay attention! – images have been proven to enhance immediate engagement and recall of information.
The infographic is an attractive visual way to convey what could otherwise be very dry, statistical information, such as how people get to work, or the distribution of insects in Madagascar. As such it can make a massive difference to the impact of your content and the likelihood of anyone reading it in the first place, especially for B2B businesses. But be careful. Not all content lends itself to an infographic. So base your choice of visual on the nature of the content.