Marketing, as the old man once said, is all about knowing your customer. Know who they are, know what they…

As good as the Internet is, with its keywords, infographics and whizzy, state-of-the-art search engines, there’s something about the physical…

Originating from the French word nicher, meaning ‘to make a nest,’ a niche may be small but its ad-herents, like…

In a few short years, mobile marketing has has risen from nowhere to everywhere. Why? Because everybody’s got a phone…

One abiding truth in business is that customers can always go elsewhere… and often do… sometimes just for the sake…

If you want your website to feature prominently in searches for the sort of goods or services you provide, you…

Hands up everyone who doesn’t like humour. As I thought. So why don’t you use it then?! Humour doesn’t just…

A picture is worth a thousand words. It’s one of the oldest of all advertising adages and guess what, there’s…

Forget B2C and B2B, the only way to market your business is H2H. That’s human to human, in case you…

Strange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,…

Strange term, full-service. I mean, it’s the least you expect when you pay for marketing, isn’t it? What’s the alternative,…

As the new year approaches, it’s out with the old marketing plan, in with the new. You’ve run your campaigns,…

So what if you could get your customers to love your brand or services so much that they preach its…

Originally meaning ‘relationship by marriage’, affinity is defined as a sympathetic and mutually beneficial relationship based on shared characteristics.