Hands up everyone who doesn’t like humour. As I thought. So why don’t you use it then?!
Humour doesn’t just make people smile, it eases stress, reduces pain and boosts the immune system. Some studies even claim that it makes people live longer. So we all have a duty to help others release a few endorphins, right?
Yet there is a suspicion prevalent among businesses that the use of humour in their communications will make them look frivolous and unprofessional. In fact, the opposite is true. Humour builds a bond between seller and buyer that breeds trust, loyalty and pride. Yep, there is a serious reason for using humour. With one quip you can do the work of years of straight-faced relationship building. Just make sure your punchlines knock em out.
