Identify and target the accounts you value the most with Account-Based Marketing. It’s time we team up and reach those decision-makers!
There’s account-based marketing, and then there’s good account-based marketing. With ABM, you have the opportunity to unite your sales team with our marketing experts to create a winning combination for continued business growth.
ABM allows you to reach your goals by engaging with your desired accounts, and then developing and nurturing quality relationships.
But we like to take it a step further. At Clockwise, we pride ourselves in the time and research that we invest into creating the leading ABM strategy that will get you the results you want. The approach is simple, but the execution requires our team of specialists to ensure that you’re getting the best ABM strategy.
- ACCOUNT RESEARCH
- CAMPAIGN EXECUTION
- AGILE OPTIMISATION
- LEAD GENERATION
- SHORTER SALES CYCLES
KEY BENEFITS ABM:
The beauty of ABM is the opportunity to personalise your messaging. Target those desired accounts with content that they actually care about and want to see. Creating a blanket message to share with a large audience defeats the purpose of ABM. It’s time to get personal and harness true quality relationships.
Before you can even get started, it is crucial that your account research is so good, you to know the accounts better than you know yourself! This will allow you to target these individuals so well that it will be impossible for them to not notice you. Capturing their attention is the first step in generating the desired leads.
PARTNERSHIP BETWEEN SALES AND MARKETING
Sales and marketing synchronisation means there is a better targeted and purposeful marketing initiative that aligns with sales. It’s time to join forces and work in unison to hold each other accountable and drive results like never before.
SHORTER SALES CYCLES
Typically, other marketing strategies take a lot more testing and trialling before you reach those all-important decision-makers. Not with ABM. The length of the sales cycles is shortened drastically because all prospects are nurtured at the same time. Less time, bigger results. It’s hard to say no.
Fewer accounts makes it easier to analyse the effectiveness of the marketing efforts. Whilst you will be using a collection of several communication platforms, the size of your targeted audience makes it a hell of a lot easier to analyse the data. Even better, the data gained is super detailed and can deliver insights other marketing strategies could potentially miss.