Marketing, as the old man once said, is all about knowing your customer. Know who they are, know what they need and give it to them. Simples!
Time was when ‘knowing your customer’ involved expensive rounds of market research, character profiling and probably a game of golf. Today, you can be more subtle than that.
There are all sorts of tools available for analysing your audience, individual by individual. You can see who visits your website, where they come from, what they look at, how long they linger and whether they return. Based on this, you can adjust the messaging on your site to keep them engaged, steer them where you want them to go and ultimately reel them in. We’re just scratching the surface. Ask us about personalising your marketing and we’ll show you all our toys.