Acopia: Product Naming


Acopia Group began life as Surrey Wholesale in 1976, supplying packaging products to the retail industry. A few years ago they moved to new premises outside Surrey and since then the business has grown and branched out into specialist sectors including garden centres and charity shops.


The company first came to us in need of a new name to reflect the fact that they were moving out of Surrey. We advised them that they needed a rebrand and complete renaming strategy in order to make the new name stand out in a crowded market. Then, to celebrate their 40th anniversary, they asked us to create a commemorative logo and subsequently engaged us to put together a new marketing plan to increase sales, focusing on the specialist sectors.


We came up with the name Acopia to reflect the multitude of services the company provides and carried out a complete rebrand. In tandem with the 40th Anniversary, we redesigned the front end of their shopping site for enhanced UX and developed a new website to sit in front of it and engage visitors with targeted content. We also designed templates for an e-marketing campaign.

Services completed for Acopia to date include:-

  • Naming
  • Name registration
  • Rebrand
  • Marketing plan
  • Web design
  • Content creation
  • Email marketing


The name Acopia is well established and recognised in the market and, together with the more user-friendly online shop, has helped the company to grow its business.

Clockwise were very professional in helping us establish the Acopia name and when the time came to update our marketing to reflect the new business direction, they were the first agency we thought of.

Head of Marketing, Acopia

A name might not make or break your business but it is worth giving careful consideration. For example, is it original? Is it memorable? Does it suit your product or service? Is the domain name available? Do you like it? We’ve devised a practical process for helping clients name their businesses and products.

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