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Website Redevelopment

Acquired Appeal

Avondale is a firm of specialist advisers in business sales, mergers and acquisitions. Founded in 1991, it has established a reputation for its in-depth, strategic approach and expertise in corporate planning, with numerous awards gained over the years and ‘preferred provider’ status to the Institute of Directors.

NEED

Avondale wanted to raise the profile of the business and, in particular, increase the volume of leads from medium-sized businesses. This required an overhaul of the website, refreshing the design to give it a more modern, corporate look, establishing a tone of voice that was appropriate for the target market and enhancing its SEO for relevant search terms.

SERVICES

We carried out a full audit of the existing website and then, working within the brand guidelines, created a new design that combined a sharp, corporate look with clear, simple navigation. New optimised content was written to attract medium-sized M&A clients without alienating the existing SME sales audience. For imagery, we arranged and directed a photo shoot at The Shard, giving Avondale a resource of unique images for use on the website and beyond.

Services completed for Avondale include:-

  • Website audit
  • Web design and development
  • Photo shoot
  • Copywriting
  • CRO and testing
  • SEO
  • Analytics
OUTCOME

The new Avondale website launched successfully and we are currently managing the analytics and reporting monthly.

“We are absolutely delighted with the new website Clockwise designed and built for us. Not only was the team a joy to work with, they combined impeccable project management, advice and creativity to ensure our brief was met. We are looking forward to working with the Clockwise team on more projects in 2018.”

Simone O’Connor
Marketing Manager, Avondale