Hydralectric: Marketing plan
Hydralectric is a specialist manufacturer and supplier of premium quality water hoses and valves for a variety of applications. Founded in 1976, the company had evolved from supplying parts for domestic appliances to working with manufacturers to develop bespoke solutions for a range of sectors. Having established a strong value proposition, the next step was to grow the customer base.
Hydralectric needed a communications strategy that would encapsulate its value proposition and trumpet the key selling points to a wider audience. The brand had grown dated and the website was no longer fit for purpose, with poor UX and an ambiguous structure.
We worked in consultation with Hydralectric’s Sales and Marketing Director to develop a communications strategy, which included creating a single identity for the two halves of the business and presenting the whole value proposition in a suite of marketing initiatives that included:-.
- Marketing plan
- Internal comms
- Direct mail campaign
- Email campaigns
- IP tracking
Our print and digital marketing campaigns were followed up with telesales targeted at leads gathered through IP tracking, driving prospects to a meeting with the Sales and Marketing Director.
Hydralectric is already reporting an increase in brand recognition and responses among existing customers, as well as a new buoyant mood among company staff. The email campaign achieved a 17% click-through rate and we doubled traffic to the website. We also secured four face-to-face meetings with prospective clients.
We asked Clockwise to get our brand and marketing materials fit for a major sales drive in as short a time as possible. They responded with good, clear thinking, high quality execution and no fuss, giving us what we needed in just three months. Now we’re working with them to drive and measure our marketing strategy and we’re excited about the future.
Richard Black, Sales and Marketing Director, Hydralectric