I-Stocktake: Brand Identity
i-Stocktake is a new brand launched by Reigate-based IT solutions business Inventas, filling a gap in the market for the retail sector by providing innovative, cloud-based stocktaking software and selling on compatible mobile scanning devices as part of a package. i-Stocktake enables users to create, control and manage simple and multiple stocktakes from anywhere.
Inventas approached Clockwise in June to prepare the new brand for launch in September. The brand was already named but no visuals had been created. It needed a logo, a website and a strategy for marketing post-launch.
We helped the client to create a plan for the whole brand launch, before presenting designs for a new logo and website to fit the client’s brief. Once the preferred drafts had been chosen, we prepared the finished designs, built the new website, implemented SEO, began work on a post-launch marketing plan and managed the flow of the project through to successful and punctual launch.
Services completed for i-Stocktake to date include:-
- Website planning and project management
- Logo design
- Design and development of a 23 page brochure website with e-commerce capabilities for future use
- Marketing plan to be implemented post website/product launch
- SEO set-up
i-Stocktake was launched on 11th September 2017 and the website is being used to support the new business development effort, with very favourable responses from prospects.
Clockwise were very efficient and professional in their approach and I was particularly impressed by the way they listened to what we wanted. They had the intelligence to really grasp our situation and the creative talent to deliver a high quality product that fully met our requirements.
Roy Burrows, Director of Product Development, I-Stocktake