Livingstone: NAMING AND BRANDING

Launching a consultancy

Livingstone Consulting are a team of engineering consultants and designers, specialising in the built environment and food retail. Their work is driven by an acute awareness of the rising and more urbanised global population and the demand that this is placing on environmental sustainability.

NEED

AB Group, an established engineering consultancy within ‘HVAC’ had a challenge. They wanted to branch out into high level consultancy in all market sectors with a focus on sustainability. Their existing clients although corporate saw them as a delivery business not a consultancy. They came to Clockwise for advice.

RESPONSE

Clockwise researched other consultancies within the space and produced a full analysis of potential clients. Looking at the business model, Clockwise consulted with the Directors to develop a value proposition for the new consultancy. Clockwise worked with the Directors on the sales targets for the new business in order to produced a working Marketing Strategy following through with a budgeted Marketing Plan to drive inbound leads.

Branding, website, sales target for the new business was brainstormed in order to develop a Marketing Strategy with a budgeted Marketing Plan to drive inbound leads. Services completed for Livingstone Consulting to date include:

  • Market research and evaluation
  • Consultancy
  • Creative naming and registration
  • Branding
  • Value proposition and strapline
  • Website design
  • Collateral
  • Launch campaign planning
  • Content writing
  • Creative video production
  • Digital marketing

OUTCOME

Increasing brand awareness within C Suite target market in the UK and US. Currently generating 2 inbound leads per week via multiple channels as a direct result of marketing drive.

Clockwise Marketings expertise helped us from the very outset to identify our ‘what’ ‘how’ and ‘why’ as part of identifying a name for our groundbreaking consultancy. They then went on to articulate the business and build our brand through digital marketing via LinkedIn, SEO and PPC which led to real results in MQLs.

Chris Vallis
COO and Co-founder, Livingstone Consulting

A name might not make or break your business but it is worth giving careful consideration. For example, is it original? Is it memorable? Does it suit your product or service? Is the domain name available? Do you like it? We’ve devised a practical process for helping clients name their businesses and products.

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