Open Energi: MARKETING CAMPAIGN

Helping an expert reach new clients

Open Energi is an advanced technology company that automatically optimises and trades power from distributed low-carbon resources such as batteries. It leads the field for experience, reliability and returns, but this wasn’t being reflected in its marketing. Open Energi asked Clockwise to add some spark to its communications and raise awareness of its expert capabilities.

STRATEGIC OBJECTIVE

Build recognition of Open Energi’s expertise and track record among asset owners and investors.

TACTICS

Created a campaign to reach existing and new potential clients. Developed content and podcast material, social media campaigns and paid social media advertising.

SERVICES

  • Marketing plan
  • Thought leadership articles
  • Podcast production
  • Email and Social Media marketing
  • Sponsored ads on LinkedIn

OUTCOME

Open Energi’s new partnership with Erova Energy was picked up by the press and shared on numerous news sites. The podcast provided the basis for an email and social media campaign, leading to a special edition being commissioned by National Grid for its own podcast series. Improved engagement with key CRM contacts leading to business development generating leads.

We have worked with several marketing agencies over the last 10 years. In our experience Clockwise’s approach and understanding of what is a complex solution has been by far the best. Their marketing advice along with reporting on results has allowed us to move our business forward.

David Hill
Commercial Director, Open Energi

OUR CAMPAIGN MANAGEMENT

We make sure every creative concept is delivered with maximum impact, by managing the choice of media channels, schedules and budgets. It’s an approach that wins awards. We monitor and measure audience response along the way and make adjustments where necessary to keep the campaign on track.

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