Total: Internal Communications
ENERGETIC RESPONSE
Total Gas & Power (TGP) is one of the leading energy suppliers to industrial, commercial and business customers in the UK. Its marketing activity is constant, so when we were chosen to take over as TGP’s agency the emphasis was on a rapid and smooth transition.
NEED
An agency to provide a full suite of marketing services and work closely and proactively with TGP’s marketing department to enable a fast, targeted turnover of marketing activity.
RESPONSE
We assigned a brand guardian and account executive on day one, to quickly build an understanding of the Total brand, manage the account on a day-to-day basis and build the relationship with TGP’s marketing team. This enabled us to complete a fast, seamless transition from their previous agency. We put appropriate systems and processes in place, which enable efficient communication and sharing of materials, and ensure that every brief is completed on time and on budget.
Services completed for Total to date include:-
- Literature
- Exhibition services
- Copywriting
- Email design
- Creative agency
OUTCOME
Total Gas & Power has a full service agency that is dedicated to its brand and operates as a seamless extension of the marketing department.
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