Tuffalo: Product naming


Ultrimax (www.ultrimaxcoatings.co.uk) is an established, family owned wholesale supplier of industrial paint supplies, specialist coatings, paint shop consumables and spray equipment. Prominent among the industries the company supplies is the repair and refurbishment of railway rolling stock.


One of the products Ultrimax supplied was a tearproof, flameproof, anti-slip plastic film, used for floor protection in paint shops. The company saw potential for this product range beyond its current use and wanted to brand it and launch it at a forthcoming railway industry expo.


We presented Ultrimax with a selection of brand names and logo designs for the product, including the eventual choice, Tuffalo, which reflected its tough, resilient, hide-like properties. We then created an entire launch package for Tuffalo, including website, exhibition stand and promo materials in time for the Railtex exhibition in May 2017.

Services completed for Tuffalo to date include:-

  • Naming, registration
  • Product website – design and development
  • SEO
  • Exhibition stand
  • Promotional material


Tuffalo launched successfully at Railtex 2017, with the new brand name registered with the Intellectual Property Office. Our SEO strategy also succeeded in securing a top five position on Google PageRank for the Tuffalo website in time for the exhibition. Tuffalo is now ranking at an average position of 2 with their selected keywords. Inbound enquiries for the new product range have been increasing steadily since.

We asked Clockwise to create a completely new brand and digital presence for us in double-quick time. They responded with some well thought-out ideas for the brand and, when we’d chosen, they worked fast to create everything we needed to launch. I was impressed by their creativity and professionalism and would happily recommend them.

Giles Hoare, Managing Director, Ultrimax

A name might not make or break your business but it is worth giving careful consideration. For example, is it original? Is it memorable? Does it suit your product or service? Is the domain name available? Do you like it? We’ve devised a practical process for helping clients name their businesses and products.

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