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BRANDING, DIGITAL & PRINT

EXPANDED REACH

Zotefoams is a leading manufacturer of cellular materials (foams) for a wide range of applications, including packaging, insulation, protection, recreation and furniture. The company was founded in 1921 and now has bases in the US, China and the UK, with the UK factory located in Croydon. From these centres Zotefoams supplies customers in a complex array of sectors around the world.

NEED

Zotefoams came to Clockwise in need of a complete website overhaul. The existing site had not been updated for years and had fallen behind the functions and structure of the business. The client wanted the new site to be accessible to both specialist and non-specialist users and to include an investors section. This meant lots of functionality with various logins, as well as technical product data.

SERVICES

We designed and built a new website that clearly defined Zotefoams’ markets and included all the functionality required. We created a lot of content clearly describing the products, markets and investor services. We handed over the new site with a manual for in-house maintenance and support.

Services completed for Zotefoams to date include:-

  • Rebrand
  • Website design and development
  • Content creation
  • CMS and training
OUTCOME

Zotefoams has expanded (pardon the pun) in recent years, acquiring 100% ownership of Kunshan ZOTEK King Lai in 2017, and has extended its reach as an international organisation.

“The efficient team at clockwise and the project management system they used meant that our logo and website development project was in the best hands. They produced an attractive new brand and functional site that fulfilled our precise needs.”