Uniting Three Brands for One Seamless Digital Experience

This project was all about collaboration. Working closely with AUK MGA from the very beginning, we led the complex process of bringing together three separate businesses – each operating with their own unique brand identities: Modus, AUK & Specialty Underwriting – into one cohesive online space.

Working to a tight deadline over the first quarter, we developed a slick new site that feels modern, easy to navigate, and built for purpose – all while making the entire process feel seamless for the client.

Consolidating multiple brands into a single site can be a complex challenge, which is why we worked closely with the leadership team to establish the project outline from the outset. This approach allowed us to understand the nuances of each business and their audiences, helping us map out a structure that made sense for users and created clarity around the offer of the new combined business.

Rather than simply merging content, we helped create a new narrative and user journey that brought the three brands together in a way that made sense for the business and for their customers.

By working as one extended team with AUK MGA, we were able to move quickly and collaboratively through every stage – from site structure and content planning to design and build.

Key areas of focus for the project included:

Brand Discovery & Positioning: Running collaborative sessions to understand the unique selling points of each of the three businesses, then refining the messaging to align under the new AUK MGA umbrella.

User Experience Design: Designing a modern, user-friendly site that makes it easy for brokers, partners, and prospects to find what they need quickly and easily.

Content Planning & Consolidation: Working with AUK MGA to audit, streamline, and rewrite content from across the three businesses into one clear, consistent voice.

Website Build & Development: Building a scalable, performant website that not only looks fantastic but is easy to manage internally with an improved CMS.

Seamless Collaboration: Weekly calls, clear communication, and full transparency throughout the project ensured alignment at every stage, making the process feel effortless for the client.

You can view the site here: https://aukmga.co.uk/

Through strategic planning, close collaboration, and a shared vision, we delivered a website that perfectly reflects AUK MGA’s new positioning, bringing together three businesses into one polished, professional digital experience.

Feedback across the internal team and from wider stakeholders has been hugely positive, and the site sets the foundation for AUK MGA’s future digital growth.

Key successes included:

• A seamless transition from three brands to one
• Modern, professional design that elevates AUK MGA’s market presence
• Clear user journeys tailored to multiple audience needs
• Easy-to-manage CMS for the internal team
• A smooth, collaborative project experience from start to finish

“Clockwise were a pleasure to work with, and kept us fully in the loop as the website build progressed. A very high quality design that will undoubtedly enhance our corporate presence and reputation.”

Simon Read, Director at AUK MGA