CARETAKER: DIGITAL MARKETING

CONTENT MARKETING FOR A GROUNDBREAKING HEALTH TECH DEVICE

Caretaker is a US company that makes groundbreaking wireless vital signs monitors for healthcare and pharmaceutical research purposes. The question mark over any medical innovation is whether it meets the stringent standards required.

BACKGROUND

Caretaker has been certified as delivering ICU level monitoring, continuously and without any invasive wires or tubes, making it easier for doctors and nurses to use and more comfortable for patients, as well as enabling remote patient monitoring from home. This potentially lifesaving technology is on the brink of mass adoption in hospitals and research centres, having already won some significant contracts in the US and Australia.

NEED

With other competitors racing to develop ICU level wireless vital signs monitors, Caretaker wanted to raise awareness of the need for its product and the successes it had already had in the market, in order to stay ahead of the race. They asked us to produce a strategy for building their digital presence and distributing key messages around non-invasive, beat by beat vital signs monitoring and pressing home Caretaker’s leading position in the market.

RESPONSE

We proposed a content marketing strategy based around case studies, thought leadership articles and a mini podcast featuring interviews with Caretaker clients – doctors, partners etc. We would produce this content in collaboration with Caretaker and share it with an audience of senior clinicians and procurement directors in the hospital, remote telemedicine and clinical research markets.

The content is distributed on the Caretaker website, on social media and via monthly newsletters. The audience is maximised through SEO, Google Ads (PPC) and paid advertising on LinkedIn and the core content is backed up with short, monthly social media posts.

We created a timetable for delivery that coincided with the peak of the Covid-19 pandemic, which helped to put in sharp focus the need for Caretaker’s high quality remote patient monitoring.

We keep abreast of Caretaker’s marketing strategy and report on campaign performance by joining their weekly sprint calls and we provide a monthly report on website analytics and overall digital performance.

SERVICES

Marketing Strategy
Marketing plan
Content writing
Website SEO
Podcast
Social media management
PPC and sponsored posts
Analytics and reporting

OUTCOME

In the first month of running Caretaker’s digital marketing, we saw a 318% increase in impressions, 436% increase in engagements, 360% increase in link clicks and 144% increase in followers. With a monthly spend of $400 on LinkedIn, we get on average 13,500 impressions and 85 clicks through to the website. Our ongoing PPC campaigns has increased website traffic from Google Ads by 24% over their previous campaigns.

At digital health company Caretaker Medical, we’ve developed a wearable, wireless Remote Patient Monitor and Secure Cloud that measures continuous “beat by beat” Blood Pressure and vital signs throughout all use cases, including ICU/Critical-Care; post-discharge Hospital-to-Home; Clinical Trials; and Chronic-Care clinics. When we set out to find a marketing firm to help us create compelling content and messaging for our clinical markets, Clockwise stood above the crowd. Their ability to learn and understand our business, product, and value proposition was remarkably fast, and the speed with which they created and executed a comprehensive marketing strategy was uncanny. Their expertise in building and delivering broad Brand Awareness, clear value messaging, creative clinical studies through the use of Social Media, SEO, podcasts, and video content is quite impressive. In addition to Clockwise’s ability to work within our budget and timing constraints, am particularly impressed with the work of Johanna Andersson, who acts like a seamless extension of our own team, fully engaging in strategy discussions, creative content, and prioritization debates. The team at Clockwise are true pros that think globally, act with localization, and fully immerse their resources in helping my company grow. I highly recommend their expertise.

Jeff Pompeo, President & CEO, Caretaker Medical

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OUR STRATEGIC THINKING

We find clients are always happier when they can see where their money’s going and what it’s going to deliver. Our strategic approach to marketing gives them that clarity of purpose and helps to define the goals of your marketing spend and what that spend will be. A good strategic plan saves time and money and delivers a better outcome. Win. Win. Win.