CARETAKER: DIGITAL MARKETING
CONTENT MARKETING FOR A GROUNDBREAKING HEALTH TECH DEVICE
Caretaker is a US company that makes groundbreaking wireless vital signs monitors for healthcare and pharmaceutical research purposes. The question mark over any medical innovation is whether it meets the stringent standards required.
Caretaker has been certified as delivering ICU level monitoring, continuously and without any invasive wires or tubes, making it easier for doctors and nurses to use and more comfortable for patients, as well as enabling remote patient monitoring from home. This potentially lifesaving technology is on the brink of mass adoption in hospitals and research centres, having already won some significant contracts in the US and Australia.
- Marketing Strategy
- Marketing plan
- Content writing
- Website SEO
- Social media management
- PPC and sponsored posts
- Analytics and reporting
In the first month of running Caretaker’s digital marketing, we saw a 318% increase in impressions, 436% increase in engagements, 360% increase in link clicks and 144% increase in followers. With a monthly spend of $400 on LinkedIn, we get on average 13,500 impressions and 85 clicks through to the website. Our ongoing PPC campaigns has increased website traffic from Google Ads by 24% over their previous campaigns.
At digital health company Caretaker Medical, we’ve developed a wearable, wireless Remote Patient Monitor and Secure Cloud that measures continuous “beat by beat” Blood Pressure and vital signs throughout all use cases, including ICU/Critical-Care; post-discharge Hospital-to-Home; Clinical Trials; and Chronic-Care clinics. When we set out to find a marketing firm to help us create compelling content and messaging for our clinical markets, Clockwise stood above the crowd. Their ability to learn and understand our business, product, and value proposition was remarkably fast, and the speed with which they created and executed a comprehensive marketing strategy was uncanny. Their expertise in building and delivering broad Brand Awareness, clear value messaging, creative clinical studies through the use of Social Media, SEO, podcasts, and video content is quite impressive. In addition to Clockwise’s ability to work within our budget and timing constraints, am particularly impressed with the work of Johanna Andersson, who acts like a seamless extension of our own team, fully engaging in strategy discussions, creative content, and prioritization debates. The team at Clockwise are true pros that think globally, act with localization, and fully immerse their resources in helping my company grow. I highly recommend their expertise.
Jeff Pompeo, President & CEO, Caretaker Medical
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