EBI: Rebranding and New Website Development
Revitalising EBI: Strategic Rebranding and Cutting-Edge Website Development
EBI, a dynamic US-based consulting firm, is dedicated to empowering investors, lenders, owners, developers, contractors, and property managers to mitigate risks and optimise their facilities for maximum economic, safety, and environmental value. After nearly three decades in the property consulting industry, EBI made the strategic decision to embark on an exciting rebranding journey that would reflect their expertise and position them as a leader in the consulting world. Not only were they seeking a fresh new identity, but they also envisioned a cutting-edge website to complement their revitalised image. This is where our expertise came into play, as we partnered with EBI to bring their vision to life and meet their evolving needs.
OVERVIEW
As part of EBI’s rebranding initiative and website redesign, we embarked on several projects to improve their online presence. We built out EBI as a refreshed modern brand, with a new logo, brand colours and typography, EBI Consulting had a new look and feel.
Simultaneously, we set out to build a robust modern website that would not only visually appeal to visitors but efficiently serve their needs. The website spans over 220 pages and is supported by an integrated backend system that seamlessly connects with HubSpot. Working alongside EBI’s marketing and sales team to perfect the industry pages and bring the sales team vision to life when it came to their selling points.
First and foremost, alongside the website and rebrand, we developed and released their newly introduced Regulation Bulletin in April. Post-launch, we reported on the website and bulletin’s outcomes and maintained the momentum to ensure their continued success. The Regulation Bulletin and website were launched in tandem, marking a significant milestone in EBI’s rebranding efforts.
APPROACH
IMPLEMENTATION
- Brand redesign including logo
- 4 month website design and build
- Launch assets including:
- New logo designs
- New brand book
- Email Signature template
- PowerPoint template
- Letterhead template
- Zoom/Teams virtual background for meetings
- LinkedIn Cover Image for employee profiles
- Social media assets including cover banners and
- profile images
- Bulletin design
- Paid Ad Campaigns
- Email Campaigns
OUTCOME
- A full rebrand and new website build within 4 months from first engagement to launch.
- Increased website leads by 158.33% in the first month after the launch of the new site.
- We increased the website traffic by 398.54% in the first month after the launch.
- Increased organic website traffic by 42%.
- EBI’s bounce rate has dropped by over 40% with the new website
- Gained 172 followers post-launch in the first month on LinkedIn.
OUR STRATEGIC THINKING
LET’S DO SOMETHING GOOD TOGETHER
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