Eleven Network: Rebrand & new website
Eleven Network: A new journey needs a new look
Formerly known as TEn Insurance, a prominent broker network in the UK, the company underwent a transformative change following its acquisition by Acrisure UK. Every new journey demands a renewed perspective, and Acrisure recognised the potential within TEn, envisioning a transformation to align with their vision.
OVERVIEW
APPROACH
Clockwise adopted a structured and strategic approach to the entire process, spanning the development of the name, brand, website, and launch. Recognising the importance of carrying the brokers within Eleven Network along on this transformative journey, the team worked diligently over a four-month period to ensure a seamless transition.
IMPLEMENTATION
- Crafted a new logo
- Formulated comprehensive brand guidelines
- Designed and developed an entirely new website
- Created new office signage
- Developed company PowerPoint presentations
- Established new email signatures
- Collaborated with the CEO on website content
- Conducted weekly meetings with team members to refine the brand
- Developed key messaging for the launch
- Engaged in meetings with brokers to communicate the changes
- Orchestrated the brand launch at Broker Expo, featuring a looping video
- Produced new collateral showcasing Eleven’s value proposition
- Built brand packs for network members, offering guides, graphics, and marketing tips
OUTCOME
The brand launch, initially on LinkedIn and later at the Broker Event, was highly successful. Positive feedback poured in from stand visitors, acknowledging the clean and professional appearance of the brand. The rebrand provided both existing Eleven members and brokers within the network with a clearer understanding of Eleven’s identity and the benefits it offers.
OUR STRATEGIC THINKING
LET’S DO SOMETHING GOOD TOGETHER
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