A search query is the exact string of words an internet user types into a search engine.
It’s not quite the same as a keyword or key phrase, although a search query can be worth using as a keyword if it occurs frequently enough. Confused? We can explain.
Marketers have always dreamed of being able to read their customers’ minds and search query data has virtually made that dream real. Now you can see exactly what people are searching for. They might misspell it. They might type the words in a funny order. But what they’re giving you is valuable knowhow, like an angler who knows the feeding habits of a particular fish. Once you’ve learnt how to pick the bones out of those search queries, you can bait your hook much more effectively.