Websites and SEO go together like peaches and cream. And that’s the problem.
In far too many cases (probably 99.9% or more) websites are served up and then SEO is poured all over them as an afterthought. And just like cream off a plump peach, it runs off without making the magical difference to your search engine rankings that you hoped for.
So here’s a tip: before doing anything creative towards your website, plan your SEO strategy. Consider your keywords and research your best search queries. This will define what landing pages you need, which will define the structure of the site, the user journey etc etc. It all begins with SEO, so don’t leave it till last. Get it right from the start and it will pay dividends.