Clockwise have been creating and evolving brands and identities since 1995 for businesses across a range of market sectors. Your brand is the very heart of your business and we offer a full suite of brand identity services, including brand creation, brand design, brand development, brand management and brand guidelines.
Further to the development of your brand, we can offer help with your marketing and communication strategy to optimise the exposure of your brand to your stakeholders. Our strategic marketing planning and creative campaign management services will ensure that your brand is seen by the right audience, and that your marketing campaigns are inspiring, engaging and set you apart from competitors. Whether it’s advertising, or direct marketing, running an event or webinar, or crafting and delivering creative content for digital media platforms, Clockwise can help with a marketing plan that meets your requirements.
No matter how large or small your organisation is, your brand is sacred. It is your organisation’s identity, a consistently recognisable set of values that instantly links any communication back to your business. It is a name, a logo, a tone of voice, a colour palette, a font, a style of photography or illustration, a design template, a paper stock, a print style, a jingle.
Your brand guidelines will define all these values in a document that you can hand out to agencies, printers, internal staff – anyone who has a hand in presenting your brand to your key audiences – and it ensures consistency across all your communications. Why is this important? Because consistency reinforces the strength of your brand. And by the same token, inconsistency weakens it.
Whether we are working on a one off campaign, or looking at your marketing communication more holistically, strategic objectives and metrics are paramount to success. Our marketing strategists will look to ensure the campaign reflects strategic initiatives set out in your business or marketing plan, and that ROI is optimized. Every element of your campaign will be considered in the context of your marketplace positioning. Our team of creatives will ensure all creative avenues are explored and that any designs aim to evolve your brand story and compel your audience. A Project Manager will oversee your campaign and be your main point of contact and your Account Director will ensure everything is to your satisfaction.
Print design was where it all began for Clockwise and we have project managed all types of printed media projects and campaigns from the planning stages to the creative design and copy, print production and distribution. We like to look at your marketing holistically and to understand how your printed marketing works with your online marketing so that we can optimise results. We can also ensure consistent brand identity across both mediums.
The creation of engaging and inspiring copy is paramount to marketing success. A great piece of design work can speak volumes without words – but marketing messages are often complex and campaigns need creative and effective copy to make them work. Clockwise can help with all your copywriting, editing and proofreading needs, for traditional printed media and for your digital marketing and social media.