OUR
IMPACT
Our non-negotiables
We believe marketing should be done properly, with integrity, respect and long-term thinking at its core. As a certified B Corp, we hold ourselves accountable to our clients, our community, our industry and the planet.
These principles guide how we work, who we work with, and the impact we aim to create.
Truthfulness, Transparency and Honesty
Respect for Consumer Privacy
Anti-Discrimination
Fair Pricing and Fair Wages
Paying Suppliers on Time
Environmental Accountability
Community Support and Development
We’re a Certified B-Corp Agency
And we take that seriously.
Clockwise Marketing and our sustainability arm, 4Change are proud to be certified B Corps, a reflection of our commitment to doing business responsibly, not just profitably. Becoming a B Corp wasn’t about chasing a badge. It challenged us to look at how we operate: how we treat our people, pay our suppliers, reduce our environmental impact and support our local communities. It helped us improve, not just measure.
The B Corp movement isn’t perfect, but it’s a framework we believe in. One that holds us accountable, and aligns with our belief that marketing should be honest, ethical and useful.
We don’t like greenwashing, we don’t mislead and we don’t work with brands that compromise on people, planet or purpose.
Industries we don’t work with
We’re proud to work with businesses that care about people, progress and the world they operate in. Doing good work means making intentional choices, and that includes saying no when values don’t align.
To help build a fairer, more responsible industry, we choose not to work with clients in the following sectors:
Tobacco & Nicotine
Due to the health risks associated with tobacco and Nicotine consumption.
Oil & Gas
Fossil fuel or finite energy companies.
Gambling & Betting
Industries that may lead to addiction and financial harm.
Firearms & Weapons
Companies involved in the manufacturing or sale of firearms and weapons.
Adult Entertainment
Businesses that function through pornographic services or products.
Unregulated Supplements & Pharmaceuticals
Companies promoting unregulated or potentially harmful health supplements and pharmaceuticals.
Unethical Finance
Businesses involved in predatory lending, exploitative financial practices, or fraudulent investment schemes.
Exploitative Labour Practices
Violation of workers’ rights and unfair treatment of employees.
Zoos & Animal Parks
Organisations or parks holding caged animals.
Deceptive Marketing
Last but not least, will not work with clients that engage in deceptive marketing practices, or have proven to use false advertising or misleading claims.
Let’s do something good together.
Speak to our marketing experts today.