Why is your website not getting the traffic you want?
Websites are the ‘shop window’ of your brand. There are billions of active websites on the whole internet. So, what makes yours special?
That’s the question you need to ask when designing and maintaining a website, along with who it is you’re wanting to click and scroll. It takes time, effort and strategy, and there are countless causes why your website hits aren’t meeting the KPIs you’ve set out, but there are a few core reasons as to why this may be happening.
Your SEO strategy isn’t up to scratch
Search Engine Optimization is exactly what it sounds like. It’s the process of improving your site’s positioning in web searches, along with refining the quality and quantity of traffic coming your way. Google prioritises ‘EAT’ – expertise, authority, and trust. It’s fundamental to ensure the content across your site is grammatically correct, error-free, contains no broken links and that your meta titles and descriptions are all filled out. Keywords are key – they need to be relevant and repeated (although not in excess!) to get both Google and your prospective customers on the side. Not only will this drive the right people to your site, it will also harness deeper and longer-lasting customer connections.
It’s all about the journey
We’ve all been there, scrolling through the site of a brand we were initially interested in, but it’s slow, hard to follow, or confusing. If your site isn’t user-friendly, users won’t use it. This can be anything from loading time, content not showing correctly on mobile, people unable to find pages, or not finding what they need to in order to make a purchase or enquiry. Ensuring there’s a seamless, easy experience for your users when interacting with your site and its functions is a surefire way to reduce bounce rates and convert leads.
Your content isn’t hitting the mark
Your content is the main reason people stay on your site. What are people doing once they’re on your page? Driving traffic is one thing, but keeping people engaged is a whole other ball game. High-quality content, which is unique, true to the brand and easy to digest is the key. There’s a lot of effort which goes into creating content worth really reading, not just scanning. You need to be translating value and keeping people hooked with relevant pages, ensuring things are diversified enough to be exciting and informative enough to build your credibility.
You’re not shouting about it on social media
It’s not all about Google. 90% of all marketers say social media marketing has increased their business’ exposure. Having a presence within the social communities that are relevant to your business is integral to driving traffic to your page. In order to maximise this, you need to be actively contributing to this digital community and ensuring your content and tone of voice reflect what people are going to get when they land on your site. What’s more, tell them why they should go check it out! Post demos and promotions are available on there and offer sneak peeks of all that’s available for people when they get to it.
Your ad strategy is either non-existent or not right
Your people are your power. You need to know exactly who they are, and how to get in front of them. Odds are, there are many businesses just like yours, but it’s strategic, systematic ad tactics which can pull customers away from your competitors to your site. SEO can take months to deliver meaningful, authentic results, and whilst this works its magic in the background, it’s worth incorporating paid ad strategies to give your site a boost. As you’re building credibility this can give you an equal footing versus long-standing competitors, all the while avoiding the potentially damaging effects of frequent algorithm changes. Trust us, you’ll see your ROI right away.
Our team of marketing experts are beyond equipped to support you in maximising your web traffic and converting valuable leads. Website services are one of our key specialities – just take a look at our case studies to see for yourself.
Right now, we’re offering a limited number of free website audits for brands who get in touch with us. Let’s set up a meeting and see how we can transform your website and generate the leads you need to excel in your business!