Black Friday: The Pitfalls of Overconsumption

by | Nov 20, 2023

Ah, Black Friday, what could be so bad about the biggest sales day of the year? The day following Thanksgiving in the United States, has become synonymous with substantial discounts, long queues, and frenzied shopping expeditions. Let’s take a moment to dive into the depths of this consumerist frenzy and explore the not-so-glamorous side of Black Friday: overconsumption.

Black Friday can be an opportunity to get some great deals on purchases, but have you ever considered the consequences of your shopping spree? Like any other sale event, Black Friday is a cause of concern for many when it comes to overconsumption, as it drives the excessive acquisition of goods, many of which would not be on a consumer’s list had they not seen that % off discount! There are a number of areas that are negatively impacted each year by Black Friday – we explore them here:


Financial Strain

Black Friday shopping can be a bit of a financial rollercoaster. The whole impulsive vibe it brings, with those limited-time discounts practically begging to be snatched up, often ends up causing more money headaches than we signed up for. Before you know it, you’ve impulse-bought your way into a bit of a spending pickle. It’s like, whoops, did I really need that third TV? The struggle is real, my friend.


Environmental Impact

At the same time, every Black Friday shopping spree not only sparks the desire for shiny new things, but also kicks off a cycle of getting rid of the old stuff. It’s out with the old, in with the new. But all this swapping out wreaks havoc on the environment. The making, shipping, and later throwing out of your most recent purchases? That’s basically an eco-disaster waiting to happen. Every step of this process, from production to disposal, leaves behind a messy trail of carbon footprints and drains our precious resources. So, while those deals might feel like wins, Mother Earth might be giving us a not-so-thrilled side-eye. Time to rethink the shopping strategy, maybe?


Clutter, Stress, and Reduced Appreciation

Ever wondered where all those Black Friday treasures end up? Often, they find a cosy spot in your living space, leading to clutter-induced stress. An excess of possessions not only overwhelms your surroundings but also dampens your appreciation for what you already have. The cycle of desire becomes a never-ending loop, making it harder to find contentment amidst the chaos of overconsumption.


Marketing Trickery

As you gear up for Black Friday battles, don’t be a pawn in the retailers’ game of chess. Some retailers adopt a cunning approach by subtly inflating prices in the months leading up to Black Friday, only to later offer seemingly massive discounts during the event, when in reality, the cost is just what it was originally. This tactic can trick you into thinking you’ve bagged yourself a better deal, enticing shoppers to believe they are saving more than they actually are. Be vigilant, savvy shoppers!
Additionally, retailers often take advantage of Black Friday to clear out dead stock or items that were slow to sell throughout the year. While these items may be heavily discounted, it’s essential for consumers to discern whether the discounted products genuinely align with their needs and values. Is it something you’ve had your eye on for ages or does it just have a good discount? Being aware of these pricing strategies empowers consumers to make informed decisions, ensuring that their Black Friday purchases are both economically and ethically sound.


Support Sustainable Brands and Set Saving Goals

This Black Friday, why not seek out companies that prioritise sustainability and ethical practices? Think about selecting products that are designed to endure and have a reduced environmental footprint. This will allow you to use Black Friday as an opportunity to save on items that you have planned and saved for, rather than indulging in impulsive buys that will be in the landfill the next time Black Friday rolls around.

Black Friday is a two-edged sword, providing deals while tempting us to engage in overconsumption. By being aware of the pitfalls of overindulgence, you can make the most of the season without compromising your finances, the environment, or your overall well-being. Striking a balance between responsible consumerism and enjoying the benefits of Black Friday can lead to a more sustainable lifestyle. In doing so, you not only save money but also contribute to a healthier planet. Win, win.

Cheers to a thoughtful, eco-friendly Black Friday!

Let’s do something good together

Contact Clockwise Marketing today.

Let’s do something good together

Looking to refresh your creative and marketing? Contact Clockwise Marketing today.