BLOG & INSIGHTS

So what is colour in marketing, really? Colour plays a pivotal role in the world of marketing in more ways than you’d think: serving as a powerful tool to influence consumer behaviour and shape perceptions. Different colours can evoke specific emotions, trigger...

I am firmly of the opinion that SEO is vital for any business with a website. I argue this frequently but I am not always met on the same level when I say it. Similarly, this happens when I say SEO is an ongoing thing that can’t just be stopped and started whenever we...

Today, going viral seems to be the one key measurement of digital success. As marketers, we find our clients' goals tend to be along the lines of “Make us an internet sensation!” Our answer? It's not quite that simple! So how do the influencers do it? Is it just luck?...

Disruption. It was definitely the LinkedIn buzzword of 2023. As more and more businesses went digital in the aftermath of the lockdowns, standing out was more important than ever before. Disruptive marketing was brought into the spotlight! The results? Well it all got...

In the dynamic world of marketing, staying ahead requires not just implementing strategies but also consistently analysing and optimising them. Monthly reporting serves as a compass to navigate the ever-changing landscape as it provides valuable insights into each...

In a world where the internet is an integral part of our daily lives, ignoring the power of Search Engine Optimisation (SEO) is like closing your eyes to a treasure box of opportunities. Whether you're a savvy consumer looking for information or a forward-thinking...

In the fast-paced world of marketing, staying ahead of the curve is crucial to success. With the advent of Artificial Intelligence (AI), the marketing landscape is experiencing a revolution like never before. AI has found its way into various facets of marketing, from...

In the digital era, marketing and advertising have undergone significant transformations. With the surge in online platforms and social media, businesses have become increasingly reliant on digital marketing and advertising to engage with their target audiences....

Over the last year or so, we’ve seen huge growth in AI technology, with tools such as ChatGPT becoming a household name in a very short space of time. Now in daily use for many individuals, AI is no longer just for the early adopters, and companies are doing what they...

Ah, Black Friday, what could be so bad about the biggest sales day of the year? The day following Thanksgiving in the United States, has become synonymous with substantial discounts, long queues, and frenzied shopping expeditions. Let's take a moment to dive into the...