PLUS 4 AUDIO: SEO

SOUND SEO RESULTS FOR PLUS 4 AUDIO

Plus 4 Audio provides world-beating audio equipment to television, live entertainment and event producers across the UK. After developing a new website for the client in early 2021, Clockwise Marketing was asked to maintain the site and boost search rankings through monthly, ongoing SEO.

OVERVIEW

All websites need regular SEO to keep their content optimised, maintain site health and boost search results page rankings, and Plus 4 Audio’s website is no exception. When done right, the result is a steady flow of organic traffic to the website – an ideal situation for any business owner that doesn’t want to regularly part with bursts of cash for PPC campaigns when they need more business.

With regular SEO work done on the site, it’s possible to ensure the site is maintained at the highest possible level in regards to site health, as well as optimisation of the content and the site generally. There are many different aspects of SEO that can be employed in any given campaign, depending on the client’s specific requirements or the results wanted. For Plus 4 Audio, our goal is to increase visibility for the brand and drive website traffic in this market which can be so heavily dominated by brand loyalty.

The SEO experts at Clockwise Marketing have worked closely with the client from the start of, and throughout, the campaign to gain their valuable insight which has helped us gain those positive results that are music to our ears.

APPROACH

For this ongoing campaign, we undertook keyword research to identify the keywords that were most relevant for the business and their respective search volumes and competition. After mapping the keywords across the site, we could develop the content optimisation strategy and implement this site-wide.

Our strategy also utilises technical SEO to keep site health high and also consistent link building to assist domain authority and off-site SEO.

SEO services included for Plus 4 Audio:

  • Keyword research
  • Keyword mapping
  • Content optimisation
  • Website optimisation
  • Technical SEO for maintaining site health
  • Link building

RESULTS

  • Boosted SEO rankings across the board
  • Many keywords entered and also moved higher up page 1 of Google
  • Increased Organic Traffic users by 36% 
  • Improved site health score – which now sits at 99%

CONCLUSION

Clockwise Marketing grounds all our marketing efforts in strategy as we believe this should run at the core of every campaign. This SEO campaign was no exception and with strategy embedded throughout, we were able to deliver some fantastic results for this client. We strive to continue this success with the campaign as it continues.

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THE POWER OF SEO

SEO is one of the best ways to generate traffic to a website. It requires strategic research, planning, and execution – and Clockwise is here to help!

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