by imogenmills | Jul 30, 2024 | Uncategorized
So what is colour in marketing, really? Colour plays a pivotal role in the world of marketing in more ways than you’d think: serving as a powerful tool to influence consumer behaviour and shape perceptions. Different colours can evoke specific emotions, trigger...
by imogenmills | Jun 20, 2024 | Uncategorized
I am firmly of the opinion that SEO is vital for any business with a website. I argue this frequently but I am not always met on the same level when I say it. Similarly, this happens when I say SEO is an ongoing thing that can’t just be stopped and started whenever we...
by imogenmills | Apr 15, 2022 | Uncategorized
The minute you step your foot into the digital marketing world, you will notice the mention of B2B and B2C business types everywhere. But not everyone is familiar with B2B and B2C marketing and their respective strategies. For the most part, B2B (known as...
by imogenmills | Apr 9, 2021 | Uncategorized
How many times have you read a company blog that almost put you to sleep? If you have, you already know how vital it is to write truly engaging content if you have any hope of implementing an efficient inbound marketing strategy. With more and more companies turning...